13 Jun COTTON LIFESTYLE AND MAV – A SOFT TOUCH

We are delighted to announce our collaboration with the Cotton Lifestyle Group, a brand with a premium aesthetic, forward-thinking and exciting cultural imprint within Europe’s hottest holiday destinations. The Cotton Lifestyle estate includes beautiful beach clubs, stunning villa getaways, lifestyle shops and even Japanese concept restaurants. All of these sites are underlined by cutting edge design, with spaces adopting the signature  fresh ‘cotton’ white, smooth architectural curves and sustainable energy solutions. 

Originating on the White Island itself – Ibiza – it is no surprise that music and live entertainment is central to the Cotton image. At beach clubs in Ibiza, Mallorca, and now Zakynthos, we were asked to evoke a luxury, transportational feel, instilled with a healthy dose of relaxation and sunshine. So at these sites you’ll find a wonderful blend of balearic beauties, worldly instrumentals with shimmering guitars and, later on, some fun rare grooves with funky beats, perfect for an idyllic day of swimming, bathing and cocktail sipping.

Cotton Sushi Lab, a chic backstreet sushi bar situated in the heart of Ibiza town with a multi-sensory approach to Japanese food, is further emblematic of Cotton’s decadence and high-end approach to hospitality. Here, MAV’s music curation is streamlined with contemporary classical and jazz sounds early on, echoing the precision and freshness of the tastes and aromas, and then is followed by East Asian music and ambient Japanese-inspired electronica later on, as the lights dim and the sake goes down a little easier.

This is definitely just the start for the Cotton X MAV story, and we can’t wait for their next innovation. If you would like music for your beach club, restaurant or bar, get in touch with MAV today.