MAV Interviewed by The Guardian

In a recent piece about the importance of music for brand identity and ambience within commercial restaurant spaces, The Guardian’s Elle Hunt spoke to MAV founder and CEO Mikey Vettraino and Head of Music, Alex Hill.  

Highlights of the piece included MAV’s music connoisseurs discussing the processes by which we use music to enhance the customer experience, the way we introduce variety to keep the tunes fresh, and how we create a cohesive sonic identity for each venue, becoming “invisible DJ”s. 

There are also suggestions as to what music tends to work and which you should avoid, with a playlist made specially for The Guardian Website. Read the full Guardian article here or check out the playlist on Spotify.

Find out more about MAV’s background music services.