14 Feb Anya Hindmarch Chubby Hearts Campaign

Fashion pioneer Anya Hindmarch now has the latest music for the stores in Japan (as well as across the globe.) The music has been hand picked specially for their new campaign Chubby Hearts.

On Valentine’s Day chubby heart balloons started appearing across London in famous places like The Ritz, Covent Garden and Leicester Square – the hearts are a love letter to London for all the support the business has had and to also further promote their campaign.

The collection features an array of bright colours and textures with the fabrics being very thick and chubby. The designs often have smiley faces, rainbows, cherries and hearts – the theme is very happy and welcoming, alike the playlist MAV has recently updated for them! Channelling soul, funk and soft rock – the stores hold a welcoming, hassle-free and exciting vibe for their customers.