TWENTY YEARS OF THE UNSEEN SOUNDTRACK
Founded in London in 2007 by international DJ and former Soho House Operations Director Mikey Vettraino, MAV Music designs bespoke soundtracks for hotels, restaurants, retailers, private members' clubs, wellness destinations and major venues, and delivers them through its own technology, for clients including Soho House, Selfridges, Capella Hotels, Six Senses, The O2, British Land, JKS Restaurants, Azumi, KX Life, triplebond and restaurateur David Carter.
Mikey began his career in operations for Nick Jones at Soho House, where he led the introduction of the brand's soundscaping across its Houses around the world. In 2007 he left to found MAV Music, named for his initials, Michael Anthony Vettraino, and Soho House's music programming moved with him. Twenty years on, it remains a client. With such a halo client and Mikey's extensive industry contacts, MAV's founding client list was impressive, and more than 80% of those clients still work with MAV today. Among them is Trishna, the first restaurant in the JKS Restaurants portfolio, which opened in 2008; MAV now works across the group on both sides of the Atlantic.